The International Dates Exhibition will kick off in Riyadh on Thursday and will last for five days, with the participation of a group of local and international producers and farmers of dates and transformed products, under the supervision of the National Center for Palms and Dates, which will be held at the Riyadh International Convention and Exhibition Center.
The exhibition is the largest platform for the annual gathering of producers and consumers of dates in the Kingdom and the world. It also aims to raise the market value of Saudi dates and contribute to the Kingdom being the first exporter of dates in the world, in addition to increasing competitiveness in the local market, educating the community to increase local consumption of dates, opening new markets for e-commerce for dates and encouraging young entrepreneurs to launch their businesses in the date sector. Palms and dates, highlighting the investment opportunities in the sector to open new markets in the field, according to the Saudi Press Agency “SPA”.
In its five days, the exhibition includes several accompanying activities, such as workshops, lectures, educational events and world championships, to provide a complete experience for the visitor and participant in education, education and entertainment through education on the importance of dates and their benefits, educating children about the importance of this Saudi heritage, and entertaining visitors with the presence of many diverse events related to the palm field. and dates.
The economics of dates
Also, researchers and specialists in the economic aspect review the most important initiatives and programs in the economics of dates, especially as they have become among the interests of many countries of the world and international companies.
43 local and international institutions and companies will participate in the exhibition, in addition to the participation of 4 producing countries, and many companies will be held. The exhibition will review experiences and electronic platforms within the center’s initiatives in employing artificial intelligence in enhancing the role of marketing, research, studies and scientific experiments towards palm trees, and the center will announce the innovations platform.” A date with a thousand ideas.”
It is noteworthy that the exhibition focuses on supporting small and medium enterprises and opening new marketing horizons to achieve investment objectives to encourage Saudi products to invest in the natural ingredients that the country abounds in, and to raise their competitiveness to advance to global markets, demonstrating the importance of this Saudi product, in line with the ambitious goals of Vision 2030 aimed at developing Diversification of the Saudi economy is one of its main goals.
Activating permanent partnerships
For his part, the CEO of the National Center for Palms and Dates, Muhammad Al-Nuwairan, confirmed that the exhibition is part of the center’s programs and initiatives, through which it seeks to stimulate the role of producers in the Kingdom and abroad, in addition to exchanging expertise and experiences between farmers around the world, especially since experiences in the Kingdom issue a number of models that It has become a reference for many farmers in the producing countries.
He added that this is “what we seek through which we activate permanent partnerships with producers and marketers, in addition to that the center seeks by creating a database to raise the level of local and international communication and activate shopping centers in the most important global markets to reach the largest possible segment of consumers and provide a lot of qualitative options for the product.” “.